Blog: Food firms capitalise on upcoming World Cup to drive sales
Hannah Abdulla | 2 June 2014
Food manufacturers are capitalising on the impending World Cup and looking at ways of maximising their product sales.
Birds Eye has launched a Big Snack campaign to push some of its main food range as snack-friendly options.
The GBP1.2m TV campaign tempts fans to try a fish finger sandwich as well as other products such as chicken chargrills, crispy chicken grills and quarter pounders.
The campaign will also be run through the major multiples and MD Andy Weston-Webb explained that it was seen as an opportunity to drive penetration in the dish finger category in particular.
The campaign kicks of on 2 June in the UK.
There has been a rise in the number of food companies in the UK filing for insolvency - and the intensification of competition between the country's grocers has been blamed....
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