Blog: Hannah AbdullaFood firms capitalise on upcoming World Cup to drive sales

Hannah Abdulla | 2 June 2014

Food manufacturers are capitalising on the impending World Cup and looking at ways of maximising their product sales.

Birds Eye has launched a Big Snack campaign to push some of its main food range as snack-friendly options.

The GBP1.2m TV campaign tempts fans to try a fish finger sandwich as well as other products such as chicken chargrills, crispy chicken grills and quarter pounders.

The campaign will also be run through the major multiples and MD Andy Weston-Webb explained that it was seen as an opportunity to drive penetration in the dish finger category in particular.

The campaign kicks of on 2 June in the UK.

Sectors: Frozen

BLOG

Olam to become "global leader" in cocoa with ADM deal

Singapore-based agribusiness group Olam International is to become a major international cocoa supplier after announcing a US$1.3bn deal for Archer Daniel Midlands' cocoa business....

BLOG

German watchdog rebukes retailers Edeka and Tengelmann

Germany's competition watchdog has issued an interim injunction against retailers Edeka and Tengelmann over their planned deal over the Kaiser's supermarket chain....

NEWS

Iglo to roll out MSC-certified ecolabel

Frozen food maker Iglo Group will roll out the Marine Stewardship Council's ecolabel to its certified wild fish products in Europe in response to growing consumer demand for sustainably sourced fish....

BLOG

Big business backs Aldersgate call for more equitable UK

The Aldersgate Group - an alliance of big business, NGOs and civil society pushing for a "sustainable economy" - has set out a new campaign calling for the introduction of a fiscal policy that tackles...

just-food homepage



Forgot your password?