Blog: Hannah AbdullaFood firms capitalise on upcoming World Cup to drive sales

Hannah Abdulla | 2 June 2014

Food manufacturers are capitalising on the impending World Cup and looking at ways of maximising their product sales.

Birds Eye has launched a Big Snack campaign to push some of its main food range as snack-friendly options.

The GBP1.2m TV campaign tempts fans to try a fish finger sandwich as well as other products such as chicken chargrills, crispy chicken grills and quarter pounders.

The campaign will also be run through the major multiples and MD Andy Weston-Webb explained that it was seen as an opportunity to drive penetration in the dish finger category in particular.

The campaign kicks of on 2 June in the UK.

Sectors: Frozen

BLOG

Hoping for a more mature discussion on GM

A conference being held in London today is taking on the ambitious topic of agricultural technology and specifically will be looking at the implementation of the UK government's Agricultural Technolog...

BLOG

Nestle, ConAgra ditch "diet" for "wellness" in frozen food push

As the importance of health has grow in consumers' minds, frozen food has been left out in the cold. But two major manufacturers in the US are looking to heat up the sector by claiming frozen food mea...

NEWS

Editor's choice: the highlights on just-food last week

Nestle came under investor scrutiny last week after its sales missed analyst expectations - with China a central factor. Elsewhere, we looked at the international strategy of one of China's largest fo...

BLOG

Danone tight-lipped over Mead Johnson link rumours

Some analysts might be breathing a sigh of relief at news Danone is rejecting speculation it is about to swoop for infant-formula giant Mead Johnson. ...

BLOG

SIAL 2014: New UK food minister pledges action

Liz Truss, the UK's recently-appointed Secretary of State for Environment, Food and Rural Affairs, went on a whistlestop tour of the country's exhibitors at the SIAL trade show in Paris yesterday, bef...

just-food homepage



Forgot your password?