Blog: Hannah AbdullaFood firms capitalise on upcoming World Cup to drive sales

Hannah Abdulla | 2 June 2014

Food manufacturers are capitalising on the impending World Cup and looking at ways of maximising their product sales.

Birds Eye has launched a Big Snack campaign to push some of its main food range as snack-friendly options.

The GBP1.2m TV campaign tempts fans to try a fish finger sandwich as well as other products such as chicken chargrills, crispy chicken grills and quarter pounders.

The campaign will also be run through the major multiples and MD Andy Weston-Webb explained that it was seen as an opportunity to drive penetration in the dish finger category in particular.

The campaign kicks of on 2 June in the UK.

Sectors: Frozen


Tesco to change the way it pays suppliers

The UK retail giant has sought to "simplify" its trade terms with suppliers....


Could Diamond Foods sell itself piecemeal?

With market talk rumbling on over whether Diamond Foods is up for sale, attention has now turned to if the company could be preparing to sell its snack food brands separately having failed to secure a...


Albert Bartlett enters UK frozen potato category

UK potato brand Albert Bartlett has started production on its first frozen brands from its recently acquired frozen potato factory in Westwick, Norfolk. ...

just-food homepage

Forgot your password?