Blog: Dean BestFood netting flak on the Net

Dean Best | 22 July 2008

The Internet is often praised for its role in building a brand's image or even generating support for the return of once delisted products.

The revival of Wispa chocolate in the UK last year, for instance, was largely due to grass-roots campaigns on social networking sites among nostalgic consumers.

There is, however, always a flip side. As quickly as the Internet can create a loyal following for a brand, it can also lead to fierce criticism of a product or its owner.

In the US right now, food manufacturers are under the spotlight amid a phenomenon cynically dubbed the “grocery shrink ray”.

Consumer watchdog website The Consumerist has been busy alerting readers to brand-owners who have reduced the size of their product's packaging – while keeping prices the same.

Some brand-owners have been pretty open about these kind of moves as they battle with rising commodity costs but the site has sought out dozens and dozens of examples of what it calls “the fell and indiscriminate wrath” of the grocery shrink ray.

Click here to head to The Consumerist to see the products it highlights....


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