Blog: Food netting flak on the Net
Dean Best | 22 July 2008
The Internet is often praised for its role in building a brand's image or even generating support for the return of once delisted products.
The revival of Wispa chocolate in the UK last year, for instance, was largely due to grass-roots campaigns on social networking sites among nostalgic consumers.
There is, however, always a flip side. As quickly as the Internet can create a loyal following for a brand, it can also lead to fierce criticism of a product or its owner.
In the US right now, food manufacturers are under the spotlight amid a phenomenon cynically dubbed the “grocery shrink ray”.
Consumer watchdog website The Consumerist has been busy alerting readers to brand-owners who have reduced the size of their product's packaging – while keeping prices the same.
Some brand-owners have been pretty open about these kind of moves as they battle with rising commodity costs but the site has sought out dozens and dozens of examples of what it calls “the fell and indiscriminate wrath” of the grocery shrink ray.
Click here to head to The Consumerist to see the products it highlights....
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Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
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