Blog: Food netting flak on the Net
Dean Best | 22 July 2008
The Internet is often praised for its role in building a brand's image or even generating support for the return of once delisted products.
The revival of Wispa chocolate in the UK last year, for instance, was largely due to grass-roots campaigns on social networking sites among nostalgic consumers.
There is, however, always a flip side. As quickly as the Internet can create a loyal following for a brand, it can also lead to fierce criticism of a product or its owner.
In the US right now, food manufacturers are under the spotlight amid a phenomenon cynically dubbed the “grocery shrink ray”.
Consumer watchdog website The Consumerist has been busy alerting readers to brand-owners who have reduced the size of their product's packaging – while keeping prices the same.
Some brand-owners have been pretty open about these kind of moves as they battle with rising commodity costs but the site has sought out dozens and dozens of examples of what it calls “the fell and indiscriminate wrath” of the grocery shrink ray.
Click here to head to The Consumerist to see the products it highlights....
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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