Blog: Football Association not such a good egg
Catherine Sleep | 8 June 2004
The British Egg Information Service is up in arms at the refusal of the Football Association to allow it to print three lions on 600 million eggs in support of the England team during the Euro 2004 championships.
Bit naïve of them really. It’s fair enough that only paying sponsors should get to use the official logo. If any old Tom, Dick or Harry gets the go-ahead it weakens the attraction for official sponsors who support the team in more tangible ways. It’s okay to slam the FA for being churlish, but it comes down to brand protection. I’m sure we can all find lots of other ways to support our chosen football team when the tournament starts next week. I just hope the championships are characterised by sporting behaviour among both players and fans.
Here's how it would have looked.
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