Blog: Dean BestFrankfurt FIE bids farewell to visitors

Dean Best | 19 November 2009

"As we are in the B2B environment, this is the most important show of the year for us."

The words of a top executive from chocolate giant Barry Callebaut as he talked to just-food on the final day of the Food Ingredients Europe exhibition in Frankfurt.

Expectations of the event, held every two years, were perhaps a little low this year, coming as it did at the end of the most tumultuous 12 months the business environment has seen since the 1930s.

However, the exhibition halls were packed with food manufacturers looking for suppliers, ingredients and technology that would help them gain a march on their competitors.

The decision to hold this year's show in Frankfurt - a location at the heart of Europe - undoubtedly helped, with some exhibitors comparing the accessibility of the event favourably with the last edition, which was held in London in 2007.

And, despite concerns over EU health claims regulations and uncertainty over how long the downturn will last, there was an upbeat feel to the event and a feeling that the food industry, though undoubtedly challenged this year, remains resolute in its pursuit of

And, as a weary just-food boards its flight to Heathrow, the aching in its feet is a sure sign of a productive few days in Germany's business centre.


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