Blog: “Fries with that?”
Catherine Sleep | 20 March 2007
There’s no shame in a hard day’s work, but few of us like to think of the way we earn a crust as a ‘McJob’. The term implies a position as a poorly paid, minimally respected, tiny cog in a huge corporate wheel.
The Oxford English Dictionary sums it up thus: "An unstimulating, low-paid job with few prospects, especially one created by the expansion of the service sector." Whatever nuance you choose, it’s no great esteem builder, especially if you’re the company from which the term derives.
So it’s no surprise that McDonald’s is on a drive to get the definition changed, with a spokesperson calling it “out of date and inaccurate”. The trouble is, the initiative only serves to draw more attention to the term, and to give the appearance of a company suffering a severe sense of humour failure.
We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
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