Blog: From Heinz to Hovis - vote for your top brands
Dean Best | 13 February 2009
What makes a good brand?
Consumer recognition? When the brand name becomes shorthand for its competitors? (Think Coca-Cola or Hoover) When, instead of merely being aware of a brand, consumers are its passionate supporters?
In the UK, the debate has been kicked off by The Marketing Society, which, to celebrate its 50th anniversary, has chosen the 50 brands – across all sectors – that it says “shone most brightly in each of the last 50 years”.
Cadbury, Hovis, Tesco and M&S all make the list – alongside the likes of Direct Line, Guinness and Google.
If you fancy a look at the list and want to place your vote, visit The Marketing Society's 50 Golden Brands page.
It'll be sure to cause some debate in your office.
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....
- Price an underlying tension across European FMCG
- Danone's Q3 sales - what the analysts say
- It won't just be Unilever to push for Brexit hikes
- Interview: UK trade body on Brexit's policy impact
- Interview: UK trade body on the impact of Brexit
- Nestle lowers outlook on "softer environment"
- UK announces "action plan" to drive food exports
- Kraft Heinz: Innovation more important than ever
- Farmers' groups slam Danone over non-GMO stance
- Online snack seller Graze makes US retail debut
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Packaged Food: Quarterly Statement Q3 2016
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review