Blog: From Heinz to Hovis - vote for your top brands
Dean Best | 13 February 2009
What makes a good brand?
Consumer recognition? When the brand name becomes shorthand for its competitors? (Think Coca-Cola or Hoover) When, instead of merely being aware of a brand, consumers are its passionate supporters?
In the UK, the debate has been kicked off by The Marketing Society, which, to celebrate its 50th anniversary, has chosen the 50 brands – across all sectors – that it says “shone most brightly in each of the last 50 years”.
Cadbury, Hovis, Tesco and M&S all make the list – alongside the likes of Direct Line, Guinness and Google.
If you fancy a look at the list and want to place your vote, visit The Marketing Society's 50 Golden Brands page.
It'll be sure to cause some debate in your office.
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- The key questions for digital strategists in 2017
- How Tyson's new CEO plans to grow the meat group
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- McCormick to buy flavours business Enrico Giotti
- Amnesty - Global brands profit from labour abuses