Blog: Dean BestFrom Heinz to Hovis - vote for your top brands

Dean Best | 13 February 2009

What makes a good brand?

Consumer recognition? When the brand name becomes shorthand for its competitors? (Think Coca-Cola or Hoover) When, instead of merely being aware of a brand, consumers are its passionate supporters?

In the UK, the debate has been kicked off by The Marketing Society, which, to celebrate its 50th anniversary, has chosen the 50 brands – across all sectors – that it says “shone most brightly in each of the last 50 years”.

Cadbury, Hovis, Tesco and M&S all make the list – alongside the likes of Direct Line, Guinness and Google.

If you fancy a look at the list and want to place your vote, visit The Marketing Society's 50 Golden Brands page.

It'll be sure to cause some debate in your office.


BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

just-food homepage



Forgot your password?