Blog: Germans make another raid on UK food
Dean Best | 5 December 2012
Intersnack has struck a deal to buy United Biscuits' salty snacks business, securing the third German acquisition of a UK food firm in 2012.
The owner of Pom-Bear crisps will attain a batch of brands that are snack staples in the UK like KP nuts and McCoy's to its portfolio.
The deal, announced today, will also dramatically increase its business in the UK. United Biscuits' salty snacks sales are GBP280m, compared to Intersnack UK revenue of GBP80m.
PepsiCo remains the snack titan in the UK but, along with Kellogg's acquisition of Pringles earlier this year, Intersnack's acquisition of the KP nuts-led business, will give the US giant stiffer competition.
And, intriguingly, Intersnack's swoop for the United Biscuits' business, is the third German takeover of a UK food manufacturer this year.
Two months ago, German group Zertus snapped up similarly-named Zetar, a UK firm that supplies own-label confectionery and snacks, as well as products developed under brands like Guinness and Tango, to UK retailers.
And earlier this year, yoghurt giant Muller acquired UK milk supplier Robert Wiseman Dairies.
At its base level, the takeovers could demonstrate the strength of privately-owned German companies operating with strong cash reserves.
However, Intersnack has indicated it believes the UK market is a good one in which to operate for all the gloom around the economy.
And with the UK Chancellor today promising another cut in corporation tax, the UK's attractiveness as a destination for investors could increase further.
US fans of British chocolate imports have taken to social media to vent their frustration after Hershey earlier this week reached a settlement with an importer to stop distributing British-made candy ...
Ads are commonly a bone of contention in this industry, with food manufacturers regularly coming under fire for what they believe is creative use of media. ...
Singapore-based agribusiness giant Wilmar International is to publish more information on how it sources its palm oil, a move welcomed by environmentalists....
- Why Post is increasing its exposure to cereal
- Lacklustre sales see Hershey turn to snacking
- Comment: Tread carefully over payment terms
- Food marketing firmly on UK political agenda
- Briefing: The risks and rewards of e-tail in China
- Hershey to acquire meat jerky firm Krave
- Up & Go breakfast drinks set for UK launch
- Hershey linked to takeover of jerky maker Krave
- Crisp maker Sibell acquires Spain's Celigueta
- Campbell aligns structure with growth objectives
- 10 Key Trends in Food, Health and Nutrition 2015
- Unilever - Strategy and SWOT Report
- The Sugar Backlash and its Effects on Global Consumer Markets
- Global Consumer Trend Framework: Understanding Attitudes and Behaviors that Influence Global Consumption Habits
- PepsiCo, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report