Blog: Dean BestGlobally, consumers are dining out again, says NPD Group

Dean Best | 17 November 2015

Researchers at US-based The NPD Group have expressed optimism in the prospects for the foodservice sector after analysing sales data in 11 markets this summer.

The NPD Group tracks sales in North America, Europe, Russia, China, Japan and Australia - and it claimed "the sun shined" on the global foodservice market in recent months.

Traffic and the size of the average bill went up in China, Germany, the UK, the US and Australia, The NPD Group said (incidentally the latter market was of course in its winter months).

The analysts said morning meals and snacks were driving growth, which will be of note to a number of manufacturers eyeing the sector.

Not each data point from the stats made for positive reading. The markets where traffic and bill size went up numbered five out of The NPD Group's set of 11. Canada saw its second quarter of decline in traffic.

While visits to quick service outlets were up or flat in most countries (apart from Japan, where the channel does not dominate foodservice, The NPD Group says), it was a more mixed picture for full-service restaurants. Visits to these outlets declined in Australia, Canada, China, and the US.

Nevertheless, Bob O'Brien, senior vice president for global foodservice at The NPD Group, said: "Optimism, although cautious, abounds throughout the global foodservice market after a mostly growing or stable summer quarter. There are still some shaky economies but, overall, consumers around the world appear ready and willing to dine out again."

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