Blog: GM in organic food - are you confused yet?
Catherine Sleep | 1 February 2006
Perception is everything when it comes to buying food, and a recent proposal from the EU has got organic food producers worried. The European Commission proposes to allow organic food to contain up to 0.9% genetically modified material, in an effort to “improve clarity for consumers and farmers”.
Which is odd, because I find the current organic standards that permit no more than 0.1% genetically modified ingredients pretty clear. The waters would be considerably murkier in a world where nearly 1% of an organic product might, or might not, be genetically modified.
Let me put the issue into context for readers in markets whose shoppers munch away happily on GM food. You know who you are. Scientists may be coming round to accepting genetic modification but many consumers are still highly sceptical, particularly in Europe and the Antipodes. In order to win organic certification from the UK’s Soil Association, for example, farmers must guarantee that their produce is 100% GM-free.
Rightly or wrongly, anti-GM sentiment is a key factor driving organic consumption, and the EU proposal stands to jeopardise consumer trust in the organic sector. Most organic farmers believe contamination can and must be avoided, and even 0.9% GM content would be the antithesis of what they are striving for. Many fear that the proposal could undermine their credibility and ‘point of difference’. Will consumers be happy to pay the premium price tag for organic food if they suspect it might contain undeclared GM ingredients?
We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
- General Mills on Q1, innovation, margins
- Interview: Mondelez's outlook for China
- Aryzta FY results, outlook for 2017 - 6 takeaways
- Interview: Mondelez eyes sweet success in China
- What next for Bernard Matthews? - comment
- ConAgra acquires Frontera Foods' "gourmet" brands
- Nestle revamps foodservice arm
- Nestle launches Nesquik Protein Plus for adults
- Investors urge company action on meat production
- Nature’s Path takes majority stake in Gorilly Good
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Redefining Snacks: From Conventional Snacks to Snack Replacements
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Foodservice Market 2016-2020