Catherine Sleep | 22 June 2006
International conferences always throw up some strange coinings as speakers strive to be memorable, and this one is no different.
One after the other, speakers are mentioning their efforts to achieve something called glocalisation. Apparently it’s the ability to deliver global marketing strategy and brand awareness at a local level. But it sounds hideous and I confidently predict it won’t catch on. Mind you, they said that about computers, didn’t they?
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