Gorilla marketing
By: Dean Best - 11 September 2007 11:03
It’s been on TV screens for over a week now in the UK but I still cannot get enough of the new ad for Cadbury’s flagship chocolate Dairy Milk.
Food advertising can sometimes be a bit staid or a bit clichéd but this ad, leaving aside my journalistic impartiality for a moment, is fantastic.
For those of you who have yet to see it, take a couple of minutes to check it out.
(Why a gorilla? Why use a song by Phil Collins? It's baffling, yet works brilliantly).
Cadbury has had its problems here in the UK over the last 12 months, with the salmonella scandal rocking the reputation of the company and its products.
But this ad cannot fail to put a smile on your face and Cadbury must hope it will breathe new life into one of the country’s best-loved brands.
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