Blog: Green & black and blue all over…

Catherine Sleep | 18 January 2006

Craig Sams and Josephine Fairley, the hippest couple in the UK food industry, have been awarded honorary doctorates by Kingston University. This is a fine reward for a husband and wife team whose pioneering business methods in their chocolate company, Green & Black’s, helped establish the international fair trade movement.

Each of them picked up an honorary doctorate in business administration in recognition of their achievement in supporting and improving the livelihoods of cocoa farmers in developing countries. Where Green & Black’s has led, others have been forced to follow, and many confectionery multinationals source their raw ingredients in a more ethical manner because of them.

I couldn’t help being a little bit sad when they sold the company to Cadbury Schweppes last May though, it was Ben & Jerry’s and Unilever all over again. Still, the sale has given Sams and Fairley more time to concentrate on other business ventures, which include running an organic bakery and deli in their hometown in Hastings, East Sussex. Must get down there sometime.

Anyway, here they are in their degree-ceremony glad rags. Look a bit sheepish, don’t they?


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