Blog: Green grocers
Dean Best | 23 January 2008
Retailers around the world are now becoming keen to be green.
UK grocers have led the way in trying to reduce the impact its stores have on the environment but now their counterparts in the US and Europe are trying to outdo each other.
US giant Safeway has triumphantly announced that its trucks will run on biofuels (a move that some in Europe might argue is not the most sustainable but we’ll move on), while in Germany, Rewe is planning to use renewable energy to power its stores.
In the current economic climate, perhaps business would be forgiven for focusing on the bottom line and less about its green credentials. True, consumers are nervous and they are probably focusing more on the economy rather than the environment.
Nevertheless, executives must remember that acting on the environmental impact of their business now will present lucrative opportunities in the future.
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