Blog: Dean BestHain Celestial's new challenge in the UK

Dean Best | 25 October 2011

Hain Celestial today (25 October) confirmed speculation that it could buy UK chilled foods firm Daniels Group by announcing a US$230m deal for the New Covent Garden soup maker.

The US company has added New Covent Garden and desserts brand Farmhouse Fare to a product line-up that includes the Linda McCartney meat-free range.

In typically confident fashion, Hain Celestial president and CEO Irwin Simon said the acquisition would create a "powerhouse" in the UK chilled and frozen food sector.

Certainly, New Covent Garden is a well-known brand of chilled soups but it has faced some tough competition and was relaunched two months ago in a bid to revitalise sales.

The likes of Tesco and Morrisons have also recently revamped their own-label chilled soup ranges and the category can be driven by promotions.

Hain Celestial, which has had an up-and-down time in the UK, could have another challenge on its hands.


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