Blog: Harrods having a laugh

Catherine Sleep | 29 November 2004

Finding myself in Knightsbridge on Saturday I popped into the exclusive Harrods store to ogle the culinary delicacies in its famous Food Hall. It really is a wonderful spectacle and a haven for foodies, although you need deep pockets.

It is a pleasure to see such a lavish display of fish – how often do you see john dory on fishmonger counters in the supermarket these days? Assuming your supermarket has a fish counter, that is…. The many different types of seafood were also drawing a lot of attention, although as ever most tourists were drawn to the chocolate counters.

I did think Harrods was taking the mickey with one item though. Much of the food on display could be classified as gourmet delicacies, and if you know that shoppers probably won’t have seen the same product anywhere else, you can charge pretty much what you like. But in a chiller cabinet I spotted some common or garden Covent Garden Soup Company cartons, which you can buy in any UK supermarket, at a price point of around £1.99. Harrods was charging £2.99, which with a KVI (Known Value Item) like that is foolish. A 50% mark-up for the privilege of buying a commonly available item is too hefty, shame on Harrods.

Bargain, let's have two!


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