Blog: Dean BestHealthy snacks is where it's at

Dean Best | 24 September 2007

The healthy snacks business seems to be where it’s at. In recent weeks, trend forecasts have coincided nicely with the hard numbers issued by companies operating in the sector.

Niche UK firms Zetar and Glisten have reported bumper results in recent weeks as the popularity of “healthier” snacks grows. Companies like Zetar are tapping into demand for low-fat, low-sugar and additive-free snacks and confectionery.

As Zetar CEO Ian Blackburn told me earlier this year: “Everyone likes snacking, it's here to stay but what we aim to do is produce something that's better for you, while tasting good at the same time.”

And industry analyst Datamonitor believes that demand for healthier snacks in Europe and the US is set to continue. Datamonitor reckons the growth in healthy snacks is being driven by a consumer desire to find products that can match their hectic lifestyles.

That said, the segment is still in its infancy. Brands like Walkers have made steps to launch healthier products but confectionery giants like Cadbury are yet to make a bold move into what is undoubtedly a booming business.

And with healthy snacks firms like Zetar already having substantial contracts with retailers, the big brand-owners that are too slow to wake up to the potential of this category could lose ground to retailers keen to push their own-label product ranges.


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