Blog: Hershey goes back to school
Dean Best | 12 January 2011
Hershey, the US confectioner, is to join forces with a US university in a bid to gain more insight about what consumers want from their candy.
The Reese's maker is to give Harrisburg University in Pennsylvania US$90,000 to help set up a "sensory science and consumer research laboratory" on campus.
The university will conduct tests on a range of confectionery, including some Hershey products, and the company says the insight gained there could guide its NPD.
"A significant benefit of this programme is having access to a broader range and diversity of consumer opinions about products and potential products," Hershey's Jeff Beckman tells just-food.
"We already have professional sensory panels and employee panels that are providing us with a constant stream of feedback on our products and product-development efforts. The new sensory lab at Harrisburg University will give us the benefit of additional data and a greater diversity of consumer input as we develop and refine new products."
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