Blog: Hannah AbdullaHershey in Twitter backlash over Brit choco-ban

Hannah Abdulla | 28 January 2015

US fans of British chocolate imports have taken to social media to vent their frustration after Hershey earlier this week reached a settlement with an importer to stop distributing British-made candy bars into the country.

Hershey claimed LBB Imports had been importing confectionery into the US that too closely resembled three of its own brands - and three brands it locally manufactures under licence.

Part of the company's frustration was on the UK-made Cadbury, Kit Kat and Rolo lines LBB imported into the US. Hershey holds the US licence for the brands from Mondelez International and Nestle.

A spokesperson for Hershey at the time told just-food: "It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product package that is confusingly similar to a Hershey name or trade dress."

The suit means the UK-produced Cadbury, Kit Kat and Rolo chocolates can no longer be sold in the US. That has prompted anger on social media, not least because the UK-made Cadbury and the Cadbury produced Stateside taste very different.

On Twitter, the #boycotthershey hashtag has emerged.

Another said: 


Even Sharon Osbourne, celebrity wife of rocker Ozzy Osbourne, had something to add:

While Hershey believes it has "protected its trademark" could the move have a potentially damaging effect on sales?

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?