Blog: Hershey wakes up and smells the coffee
Dean Best | 5 March 2008
Hershey has taken what it hopes will be another small step on the road to recovery in the US.
The company’s tie-up with Starbucks is a bid to gain a greater presence at the end of the market where US chocolate sales are booming – premium, upmarket chocs.
Industry watchers have forecast that it is at the high end of the US chocolate market where the growth is going to be in the years ahead – but it has also been an unfamiliar category to Hershey in recent years.
The company has been left behind as the likes of Mars and Lindt have launched a series of products to cater for growing demand for posh chocolate among Americans.
Under new CEO Dave West, Hershey is taking steps to rectify the situation and an alliance with a ubiquitous brand like Starbucks is a wise move.
However, there will be no let up in the competition, with Cadbury Schweppes set to launch its organic chocolate Green & Black’s in the US this year.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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