Blog: Dean BestHovis' Best baker...?

Dean Best | 19 April 2010

Mrs Best-to-be would readily testify that I don't often get my hands dirty in the kitchen but I was cajoled into it on Friday by Hovis maker Premier Foods.

Before a briefing to announce the launch of Hovis Hearty Oats, the company rounded up the press in attendance and got us baking bread - something which, thanks to a fearsome Home Economics teacher at school, filled me with dread.

However, I'm pleased to report the bread turned out well and, crucially, was edible - although when the snap below was taken, I wasn't too sure how tasty it would be.

Thanks to Premier for a fun morning. The UK's largest food maker is aiming for its Hovis Hearty Oats to be the biggest FMCG launch in the UK this year. As long as they keep the press out of the bread-making process, the company could have half a chance.

Dean  with Loaf


BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

just-food homepage



Forgot your password?