Hovis' Best baker...?

By: Dean Best - 19 April 2010 15:13

Mrs Best-to-be would readily testify that I don't often get my hands dirty in the kitchen but I was cajoled into it on Friday by Hovis maker Premier Foods.

Before a briefing to announce the launch of Hovis Hearty Oats, the company rounded up the press in attendance and got us baking bread - something which, thanks to a fearsome Home Economics teacher at school, filled me with dread.

However, I'm pleased to report the bread turned out well and, crucially, was edible - although when the snap below was taken, I wasn't too sure how tasty it would be.

Thanks to Premier for a fun morning. The UK's largest food maker is aiming for its Hovis Hearty Oats to be the biggest FMCG launch in the UK this year. As long as they keep the press out of the bread-making process, the company could have half a chance.

Dean with Loaf