Blog: Hovis' Best baker...?
Dean Best | 19 April 2010
Mrs Best-to-be would readily testify that I don't often get my hands dirty in the kitchen but I was cajoled into it on Friday by Hovis maker Premier Foods.
Before a briefing to announce the launch of Hovis Hearty Oats, the company rounded up the press in attendance and got us baking bread - something which, thanks to a fearsome Home Economics teacher at school, filled me with dread.
However, I'm pleased to report the bread turned out well and, crucially, was edible - although when the snap below was taken, I wasn't too sure how tasty it would be.
Thanks to Premier for a fun morning. The UK's largest food maker is aiming for its Hovis Hearty Oats to be the biggest FMCG launch in the UK this year. As long as they keep the press out of the bread-making process, the company could have half a chance.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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