Blog: Hovis turns to flavour to lure UK consumers
Dean Best | 22 April 2014
UK bread maker Hovis is rolling out flavoured loaves to capture consumer attention in a fiercely competitive category.
The company has developed a three-strong Hovis Taste Sensations line and argues UK consumers are "on the lookout" for new products in one of the most heavily-shopped categories in the grocery store.
Hovis, set to be controlled by Gores Group after the US private-equity firm and former owner Premier Foods set up a venture earlier this year, said it had an eye on lunch.
"Lunchtime is a key opportunity for us, especially as sandwiches remain the number one favourite lunchtime option in the UK," Tim Dummer, head of customer marketing, said.
Dummer also admitted UK retailers wanted more NPD from suppliers." Innovation is rising in importance for retailers, with 45% identifying genuine NPD as a key focus, up from 24% in 2012, reflecting their desire to meet consumer demand for new products that will drive sales."
The launch of breads flavoured with sundried tomato, basil and pesto and sweet red pepper is likely to attract consumer interest and the non-white segments of the sector are in robust health.
Nonetheless, sliced white is still the most popular segment of packaged bread sales in the UK. And rival Associated British Foods has sought to grab consumer attention in that part of the fixture with its recent launch of Kingsmill Great White, which it says it is a healthier alternative to standard white bread.
Moreover, packaged sliced bread is under pressure in the UK - should bread makers like Hovis be instead putting more resource into products like pittas, wraps and bagels?
That politicians are selective with the truth is pretty much a given. But it did make this pundit chuckle to hear UK Chancellor George Osborne describe United Biscuits as a "great British company"... ...
Researchers at US-based The NPD Group have expressed optimism in the prospects for the foodservice sector after analysing sales data in 11 markets this summer....
Nestle had some reason for cheer this week when it was confirmed that Maggi noodles should be back on Indian shelves this month....
- Why Mars rice plan not just crop-ticking exercise
- ConAgra Foods: what could happen next? - analysis
- Greencore's food-to-go focus paying dividends
- Interview: Ritter sees growth potential in US, EU
- How Danone aims to meet its 2020 objectives
- Pinnacle to buy Boulder Brands in $975m deal
- Aryzta regional CEO steps down
- Maple Leaf Foods to cut over 400 jobs
- Hovis plans cuts amid anxiety over UK bread demand
- "Serious" suitors lined up for Chicken of The Sea