Blog: Dean BestHow Snannoying!

Dean Best | 6 March 2009

How Snannoying! 

And no, before you question it, I haven’t accidentally hit the ‘S’ and 'N' on the keyboard or made a spelling mistake (just-food is a typo-free zone, shurely - ed), I’m attempting to speak Snacklish.

Yes that’s right, Snacklish…a new language designed by Mars to promote its already popular Snickers chocolate bar.

Beginning this month, the 'Snacklish' language will reach the US public through an advertising campaign called Snickers Speak featuring national television and print advertising.

For example, the great basketball player Patrick Ewing has become Patrick Chewing and combine the rapper Master P with peanut and he turns into Master P-nut – not sure how they’re going to feel about that.

Other examples include a Snickers taxi, or snaxi; peanutarium, for planetarium; and chompensation, for compensation. And if you are able to ‘ride out the storm in this chewconomy’ then Mars are asking you to ‘pledge your nutlegience’.

Maybe everything, including the dire economy sounds better in Snacklish, so for those of you who think the 5,000 global languages we already have aren’t enough (it has one fan here - ed), here’s another…

Michelle Russell, reporter


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?