Blog: Dean BestHow to Hob-Nob your way to success

Dean Best | 3 June 2008

Anxious about clinching that big deal?

Worried that, after all that ground-work, it could slip through your fingers?

Well, stop fretting.

Apparently, if you offer the right type of biscuit to your potential clients, then the deal is in the bag. Or, erm, the biscuit barrel.

Around four out of five businesses in the UK believe biscuits are key to corporate success, according to a survey from hotel chain Holiday Inn.

The chocolate digestive, shortbread and Hob Nobs were said to be the best biscuits to offer.

A warning, however: dunking your biscuit in the boardroom is a big no-no.

All this prompted the obvious question – just what biscuits do those who run just-food and its sister sites offer to potential clients?

“We do the variety tins,” smiled The Boss.

Ah, good business sense. Keep them all happy.


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