Blog: Dean BestHow would your business fare in China?

Dean Best | 31 October 2008

So much media attention has focused on the pitfalls of operating in China in recent weeks with the country's food safety record taking a battering – again.

Nevertheless, as we all know, China offers so much potential that sometimes it pays to focus on the promise of investing in the country.

This week, China was the focus as just-food published its latest research report on the world's key emerging markets.

As the report highlights, the rapid expansion of China's food retail sector is underpinning the growth of the country's packaged food industry.

However, multinationals beware – China's domestic companies will not let you have it your own way.

And, what's more, Chinese consumers are said to be looking more and more to home-grown brands than the big global marks.

US publication Brandweek reports that, according to the latest research, Chinese consumers are “more loyal” to domestic brands than their international rivals.

Four of the “most trusted” brands in China are home-grown, including beverage brands Tsingtao and Master Kong. The likes of Olay and Sony fared well, according to a recent study by AlixPartners, but the research threw up some interesting questions about the clamour for foreign brands in China.


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?