Blog: Dean BestHow would your business fare in China?

Dean Best | 31 October 2008

So much media attention has focused on the pitfalls of operating in China in recent weeks with the country's food safety record taking a battering – again.

Nevertheless, as we all know, China offers so much potential that sometimes it pays to focus on the promise of investing in the country.

This week, China was the focus as just-food published its latest research report on the world's key emerging markets.

As the report highlights, the rapid expansion of China's food retail sector is underpinning the growth of the country's packaged food industry.

However, multinationals beware – China's domestic companies will not let you have it your own way.

And, what's more, Chinese consumers are said to be looking more and more to home-grown brands than the big global marks.

US publication Brandweek reports that, according to the latest research, Chinese consumers are “more loyal” to domestic brands than their international rivals.

Four of the “most trusted” brands in China are home-grown, including beverage brands Tsingtao and Master Kong. The likes of Olay and Sony fared well, according to a recent study by AlixPartners, but the research threw up some interesting questions about the clamour for foreign brands in China.


BLOG

Will Amazon Go be retail "game-changer"?

Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...

BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

just-food homepage



Forgot your password?