Blog: Humdrum yet weirdly mesmerising

Catherine Sleep | 18 April 2006

So many TV adverts, so few good ones… it takes a lot for a pizza advert to stick in the mind, but Chicago Town’s ‘Humdrum’ campaign manages it. Probably because of the gratifying moment when Hardworking Mum bludgeons Whingy Daughter’s pizza with a mallet to make it ‘thin and crispy’ as requested. Which parent of a fussy eater wouldn’t empathise with this approach?


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?