Blog: Humdrum yet weirdly mesmerising

Catherine Sleep | 18 April 2006

So many TV adverts, so few good ones… it takes a lot for a pizza advert to stick in the mind, but Chicago Town’s ‘Humdrum’ campaign manages it. Probably because of the gratifying moment when Hardworking Mum bludgeons Whingy Daughter’s pizza with a mallet to make it ‘thin and crispy’ as requested. Which parent of a fussy eater wouldn’t empathise with this approach?


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