Blog: I know my onions, I do
Catherine Sleep | 1 February 2007
Or do I? A new campaign is in the pipeline to, and I quote, “grow the market for British onions by rejuvenating their image and repositioning them as a modern health essential”. Well well, who’d have thought the onion needed rehabilitating?
If anything were a shopping basket staple, surely it’s the humble allium. I’ve not met a world cuisine yet that doesn’t rely heavily on onions in its savoury dishes. Perhaps the point here is the desire to promote British onions above their international counterparts. It’s true that onions, like other everyday produce, can be viewed as a commodity product with little to recommend one variety above another.
Perhaps the British onion’s PR people need to take a longer view. The trend to local sourcing and the reduction of food miles will probably do as much to encourage consumption as any push to convince shoppers of the superior merits of home-grown onions.
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