Blog: Dean BestIFE shows its Sunday best

Dean Best | 15 March 2009

Holding a trade show over at least part of the weekend tends to divide opinion.

Some grumble at the thought of having to work an extra couple of days, although some – and I include myself in this camp – see it as an ideal opportunity to grab some precious time with exhibitors before the inevitable Monday morning rush.

This year’s IFE exhibition kicked off in London’s Docklands today (15 March) and there has been a healthy – but relaxed – buzz about the ExCel centre. just-food is exhibiting at the show (you can find our stand rather handily placed in IFE’s bakery and confectionery section – our stand number is S2933).

We’ll be here for the next few days, bringing you the latest news and views from a truly international event and one that hopes to show the food industry that innovation remains vital – perhaps even more so – during a recession.

If you’d like one of the just-food team to come along and find out more your business, feel free to drop us a line at foodeditor@aroq.com, and we’ll do our best to pop by. If we can drag ourselves away from being in and among all those chocolatiers, that is.


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