Blog: Indulgent foods market
Catherine Sleep | 19 February 2006
Indulgent foods continue to outperform the food industry average. It seems we’re all working harder than ever, yet we’re not prepared to sacrifice flavour, ingredient quality or authenticity just because we can’t take time to cook. We’re still mightily fussy about our food, and we look to food to reward ourselves after a hard day, an onerous commute or a completed project.
But what exactly do consumers of indulgent foods want? Where is the money?
just-food undertook primary research to find out, and the resulting report is an eye-opener. While some participants have intimidatingly specific requirements – “a chicken tikka masala that doesn’t stain my shirt when I spill it”, or “high quality, fresh, vegetable centric, upscale, prepared foods”, some useful patterns emerge.
One chapter that struck a great big clanging chord with me was the analysis of ‘indulgence occasions’. There was a time when me-time meant a whole day of carefully orchestrated pleasures that might include a lie-in, a swim, a good few hours’ reading and a nice meal I’d spend an hour or more preparing. Now I have a family I snatch me-time in 20-minute chunks. And since I cook family meals most nights of the week I’m unlikely to spend any of my precious me-time with a pinny on. If I’m going to eat, it’s got to be easy, quick and convenient. Healthy? Not necessarily!
If you make food that could be classified as indulgent, click through to find out more about the report. It might just make you a mint.
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....
- Price an underlying tension across European FMCG
- Analysis: Tyson's shrewd investment in Beyond Meat
- Interview: UK trade body on Brexit's policy impact
- Danone's Q3 sales - what the analysts say
- It won't just be Unilever to push for Brexit hikes
- Bel takes majority stake in MOM Group
- Mars launches Maltesers in the US
- Nestle lowers outlook on "softer environment"
- Metropoulos invests in Utz Quality Foods
- China milk powder arrests prompt Fonterra "review"
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Packaged Food: Quarterly Statement Q3 2016
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review