Blog: Petah MarianIntroducing our latest column - Retail bytes

Petah Marian | 7 February 2011

Technology is becoming an increasingly important driver in the retail sector, with innovation changing the way consumers check-out, while our recent industry survey discovered that you think online grocery retail will be the format to see the most development this year.

Online grocery is set to continue to dominate headlines in the UK, as retailers like Morrisons and Marks & Spencer consider how they can enter the channel profitably, and as online becomes a channel retailers reconsider after the dotcom bubble burst at the turn of the milennium.

Meanwhile, what's next for retailers that are already online?

With the not-as-yet profitable Ocado announcing that some 12% of transactions involved its mobile shopping app in its first financial results as a listed company this week, mobile retail is set to be the 'next big thing' as far as innovation is concerned.

Mobile devices are not merely little computers - i.e. a space for a smaller version of a grocer's online store - as a device that is constantly with consumers, it also provides the opportunity for mobile checkouts and as a way of pushing out offers while customers are instore.

Our article explaining the possibilities mobile retail has to offer kicked off our Retail bytes column last week, a monthly column where we will explore the latest technology powering the retail sector, and what the possibilities are for your business.

While I'm on the topic of tech - come and check out our Twitter feed!



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