Blog: Invisible crusts
Catherine Sleep | 10 August 2005
Talk about pandering to kids’ demands. Baker RHM has launched a crust-free bread, Hovis Invisible Crust, which it says is the first bread ever to be baked without a crust.
The company provided some staggering statistics in its press release – apparently an amazing 35% of parents cut the crusts off sandwiches for their children.
Furthermore, according to the stats, cutting the crusts off can waste up to 45% of the bread. So what I’d like to know is do these parents provide extra sandwiches to make up for the lack of bread when the crusts are cut off? Who knows, maybe the Invisible Crust is just what they need to stop their kids filling up on crisps and sweets due to the lack of bread in their sandwiches.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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