Blog: Invisible crusts

Catherine Sleep | 10 August 2005

Talk about pandering to kids’ demands. Baker RHM has launched a crust-free bread, Hovis Invisible Crust, which it says is the first bread ever to be baked without a crust.

The company provided some staggering statistics in its press release – apparently an amazing 35% of parents cut the crusts off sandwiches for their children.

Furthermore, according to the stats, cutting the crusts off can waste up to 45% of the bread. So what I’d like to know is do these parents provide extra sandwiches to make up for the lack of bread when the crusts are cut off? Who knows, maybe the Invisible Crust is just what they need to stop their kids filling up on crisps and sweets due to the lack of bread in their sandwiches.

A crust short of a slice of bread?


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?