Blog: Invisible crusts

Catherine Sleep | 10 August 2005

Talk about pandering to kids’ demands. Baker RHM has launched a crust-free bread, Hovis Invisible Crust, which it says is the first bread ever to be baked without a crust.

The company provided some staggering statistics in its press release – apparently an amazing 35% of parents cut the crusts off sandwiches for their children.

Furthermore, according to the stats, cutting the crusts off can waste up to 45% of the bread. So what I’d like to know is do these parents provide extra sandwiches to make up for the lack of bread when the crusts are cut off? Who knows, maybe the Invisible Crust is just what they need to stop their kids filling up on crisps and sweets due to the lack of bread in their sandwiches.

A crust short of a slice of bread?


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