Blog: Dean BestIs PepsiCo's health drive a load of froth?

Dean Best | 24 August 2009

As a producer of crisps and fizzy drinks, PepsiCo is understandably keen to try and convince the world that it is playing its part in the battle against obesity.

The Walkers owner is a participant, for instance, in the UK government-backed Change4Life initative, which is aiming to encourage us Brits to develop an active lifestyle.

And, in an interview with The Observer newspaper yesterday (23 August), Salman Amin, PepsiCo's UK boss outlined other ways in which the US food and drinks giant is promoting a healthy message.

Amin told the newspaper that the compay had not "spent a penny" marketing its full-sugar Pepsi brand, while the company has also this month launched Planet Lunch, a range of healthy lunchboxes for kids.

In a similar vein, PepsiCo has told us that it plans to launch a "health audit" for its products in the UK this autumn.

All very commendable.

However, a lunchtime stroll into just-food's local Somerfield store sees us greeted by a promotion for Pepsi as soon as we walk through the door.

Sure, Pepsi's low-sugar cousins Pepsi Max and Diet Pepsi are also part of the half-price deal but is the inclusion of the full-sugar stuff in the promo sending out mixed messages about the company's intentions?


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