Blog: Is personalised confectionery the future?
Hannah Abdulla | 26 June 2014
Hershey has announced plans for 3D printing
Egomania is growing and consumers want to be the centre of attention say Canadean, which has claimed the value of the global personalised confectionery market is over US$12bn.
More people than ever before are on the hunt for products that suit their personalities and tastes and over 7% of consumption globally is driven by consumers' search for products personalised to them. And the trend has now spread way beyond finding your name on Coke bottles.
Mondelez International's Australian arm has announced the launch of the 'Joy Generator' programme, which lets users log in to their Facebook profile and receive their personalised flavour match which is automatically dispensed (for free), before taking a snap with their flavour in a social media enabled picture booth.
The Flavour Matcher app, also newly launched, harnesses Facebook likes and interests across a number of categories from popular consumer brands, charities and sporting clubs through to music artists, TV shows, radio stations and movies to develop a match, mapped against Cadbury Dairy Milk flavour profiles.
There's nothing to suggest the match either programme comes up with will definitely suit you, but there is a certain feelgood factor involved knowing that chocolate bar is 'supposedly' perfect for you.
And it appears to be going even further. Earlier this month, Hershey announced it has teamed up with 3D Systems on a "multi-year initiative" to examine the potential uses of 3D printing in the confectionery sector. This "game-changer for the confectionery industry" which will offer options such as having a chocolate bar with your face on or a design you have created will make or break confectionery firms says Catherine O'Connor, senior analyst at Canadean
"Consumers will pay more for the novelty and experience that such technologies offer. Loyalty will also receive a boost as consumers come to feel closer to brands that they see as providing a unique offering 'for them', helping brands to stand out in a crowded market."
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Danone's Q1: four things to learn
- Interview: Sir Kensington's on sale to Unilever
- Column: Why snacking is the new meal
- Interview: "Disruptive" snack brand Hippeas
- Nestle Q1 update: four things to learn
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- Icelandic to sell Saucy Fish Co. owner Seachill
- Tyson to buy burger-to-entree firm AdvancePierre
- TreeHouse Foods sells soup, baby food units