Blog: It takes all sorts....

Catherine Sleep | 5 January 2006

Sugar giant Tate & Lyle recently released new findings from an ongoing research project into international consumer attitudes to diet, health and food issues. The researchers believe they’ve pinpointed some differences between consumers in the US and Europe. Neither group comes out of it particularly well, one appearing pathetically weak-willed, the other crushingly cynical.

Apparently, consumers in the US have a good understanding of what constitutes healthy eating, but struggle to put those principles into action. Some 75% of people want to eat more healthily, but 56% find it difficult to do so because of the options readily available to them. Staying away from the cookie jar is no cakewalk.

Meanwhile European consumers are becoming more aware of health and diet issues, and are increasingly sceptical of company claims. As many as 65% of consumers agree with the statement that “often brands that claim to be healthy aren’t healthy at all”.

This is pretty damning stuff. Manufacturers of junk food artfully marketed as healthful, beware! Shoppers are wising up to such ruses and this is a good thing. An informed shopper can contribute to a meaningful dialogue with the people who make and distribute the food they buy. You cannot make people choose the healthy option, but you can at least make it clear what the healthy options are, and the onus to do this will lie even more clearly with food manufacturers and retailers in 2006 than hitherto.

More on the survey findings here


BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

BLOG

Hershey's unusual move to share sales data

Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....

BLOG

Are EU nations using Brexit to revisit country of origin labeling?

As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...

BLOG

UK food prices buck Brexit inflation fears

Low food prices continue to hold back inflation rates in the UK as the supermarket price war continues in the face of rising import costs. ...

just-food homepage



Forgot your password?