Blog: “It’s not (only) for girls”

Catherine Sleep | 20 February 2007

Remember the storm of controversy unleashed by Nestlé’s 2001 Yorkie chocolate bar campaign “It’s not for girls!”? The company irked feminists by arguing the chunky bar was a ‘man-sized eat’ not suited to the fairer sex.

Six years on it’s interesting to see fine chocolate maker Gorvett & Stone adopt a more subtle approach. The company has launched a range of what it terms “potent pralines, colourful caramels and tasty truffles with a very strong blokey bias”.

Naturally, I had to sample a few to see what they were on about. They might be called ‘man chocs’, but there’s nothing burly about them; they’re still pretty refined chocolates, in my book. First up was a 70% cocoa coffee cream with a delicate sprinkling of Demerara sugar on top – strong flavours, but velvety smooth texture. For one of its other man chocs, the company couldn’t resist the currently popular combo of chocolate and chilli, blending a range of different chillies with dark chocolate and cream to create a surprisingly smooth truffle with a kick.

It’s an interesting marketing tactic. We traditionally consider chocolates to be primarily a gift for women, but that’s old hat. My 11-year-old nephew happily requests fine chocolates for birthday presents – a true new man in the making – and these days it’s easy to imagine men buying their partners handmade chocolates and throwing a few ‘man chocs’ into the mix for good measure.

Gorvett & Stone


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?