Blog: Japan steams ahead on traceability

Catherine Sleep | 24 August 2004

We knew Japan was one of the leaders in developing traceability systems for food products. Remember last month’s story about camphone-friendly barcodes on food packaging? Well, they’re going one better now.

A DoCoMo subsidiary has developed a system whereby consumers can point their camphone at fresh fish and capture information about the time and place it was caught as well as the individual who caught it. The guy who keeps the blog which alerted me to this development isn’t keen; he reckons he doesn’t necessarily want to know who’s been handling his food. I disagree: the more information available to shoppers, the more involved they feel in the supply chain and that’s a good thing. Where’s the downside?

I wonder where that fish has gone


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