Blog: Dean BestJapanese snack maker Calbee wants bigger bite of overseas markets

Dean Best | 6 October 2011

Calbee, the Japanese snacks company, is planning to be the latest food and drinks company in the country to make a serious assault on international markets.

An ageing population and stagnant growth in Japan has, for a few years now, forced the company's food and drink manufacturers to look abroad. Kirin Holdings, the beer and dairy group is a prime example, as both just-food and just-drinks have reported in recent years.

Calbee already has a presence outside of Japan. In June, it announced a venture in South Korea with local confectioner Haitai Confectionery Co. The Japanese firm also sells products in China, Singapore, Thailand and the US, where it has a 100% subsidiary, Calbee America.

However, in an interview with Reuters this week, Calbee president and COO Shunji Ito wanted to expand further in Asia and North America.

Ito said Calbee wanted to boost its overseas sales from the current 3% of turnover to 30% by 2020.

"I see three ways for us to go overseas: independently, together with a partner or through our relationship with PepsiCo," Ito told Reuters. PepsiCo owns around 20% of Calbee.

"What shape our strategy will take in those three areas (China, North America and the Asian region) is something I want to be able to report by next March at the latest."

We will, of course, be watching with interest.


BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

BLOG

Post-Trump victory, TPP trade deal appears dead

The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...

just-food homepage



Forgot your password?