Blog: Just don’t spread it too thin

Catherine Sleep | 21 March 2007

Is it just me, or has chocolate spread traditionally laboured under something of a downmarket image? The first thing that comes to mind when I think of chocolate spread is a messy five-year-old sticking a filthy finger into the jar and then licking it.

But there’s a new spread in town, and it’s way too good for kids. In fact, its superior quality was recently recognised at Mintel’s IFT’s Global Trends Awards, and now it’s making a full-scale assault on the UK’s most discerning food halls.

The spread is the brainchild of NewTree, the Belgian company which goes all out to prove that socially responsible premium chocolate needn’t all be fairtrade or organic. It comes in two varieties – Pur Plaisir (dark chocolate) and PlaisirMiel (milk chocolate with honey). Both are relatively low in fat and contain Beneo, an active chicory extract that makes it easier to absorb calcium and improve digestion.

Does this mean you can eat as much of it as you like? That, dear reader, is for you to decide.

NewTree chocolate spreads


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?