Blog: Just don’t spread it too thin

Catherine Sleep | 21 March 2007

Is it just me, or has chocolate spread traditionally laboured under something of a downmarket image? The first thing that comes to mind when I think of chocolate spread is a messy five-year-old sticking a filthy finger into the jar and then licking it.

But there’s a new spread in town, and it’s way too good for kids. In fact, its superior quality was recently recognised at Mintel’s IFT’s Global Trends Awards, and now it’s making a full-scale assault on the UK’s most discerning food halls.

The spread is the brainchild of NewTree, the Belgian company which goes all out to prove that socially responsible premium chocolate needn’t all be fairtrade or organic. It comes in two varieties – Pur Plaisir (dark chocolate) and PlaisirMiel (milk chocolate with honey). Both are relatively low in fat and contain Beneo, an active chicory extract that makes it easier to absorb calcium and improve digestion.

Does this mean you can eat as much of it as you like? That, dear reader, is for you to decide.

NewTree chocolate spreads


BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

just-food homepage



Forgot your password?