Blog: just-food indulges sweet tooth at ISM Cologne

Michelle Russell | 28 January 2013

It is a key event in the food industry calendar: ISM Cologne. An international trade show that attracts the great and the good of the global confectionery industry for four days of meeting and greeting.

Such a large gathering of confectioners is a perfect opportunity to indulge your sweet tooth. If you have one. I do. But there are much more important reasons for me travelling to Cologne. Over the next few days, just-food will catch up with industry executives and find out what is currently hot in the world of confectionery, the hurdles manufacturers are facing and the industry outlook for 2013 and beyond.

2012 wasn't any easy one for the food industry. Economic pressures have put the squeeze on most industries, but the tightening of consumer budgets has meant many sectors have turned to producing value propositions in a bid to win back their share of the market and boost profits.

Even confectionery, long seen as one of the food sectors more resilient to economic pressure, has suffered as consumers have been forced to cut back on non-essential items. 

According to Mintel, in Europe sales of sugar and gum confectionery remained stagnant over the years from 2008 to 2011, from EUR8.6bn in 2008 to an estimated EUR8.9bn in 2011.

Of the European markets, sales were under the greatest pressure in mature markets. For instance, while Germany remains the largest market in Europe, it has seen sales drop from EUR3.8bn in 2008 to EUR3.6bn in 2011.

Meanwhile, the UK market has remained stable at around EUR1.8bn during the same period, while France saw only modest growth from EUR1.4bn to EUR1.5bn in 2011.

However, it's not all bad news for the confectionery industry. Mintel's research shows Europe has been active in new product launches for the sector, accounting for over a quarter (27%) of global product launches during January 2011 to June 2011. It is clear then that marketing and innovation for many confectioners has been key.

ISM will be a platform for exhibitors to show off the latest trends and themes in innovation that may shape the future of the global confectionery scene. For many, it will be an opportunity to generate new business or attempt to open up new export markets.Confectioners will no doubt be keen to ride any sugar-coated wave that passes them.

just-food will be bringing you exclusive news and views from ISM, so check the site for updates.



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