Blog: just-food visits the 2014 Free-From Expo
Katy Askew | 4 June 2014
The free-from sector is witnessing strong growth in developed markets from Europe to the US and beyond.
A growing awareness of allergies and intolerances has widened the consumer base now looking at free-from alternatives. Driven by health and wellness concerns, the march of the free-from sector has also been supported by celebrity diet trends and exponents of free-from in sports nutrition.
The rapidly expanding gluten-free area is one that has caught the attention of many food manufacturers, responding to heightened demand from coeliacs and lifestyle consumers. Mainstream brands such as Warburtons and Heinz - spanning categories from baked goods to sauces and condiments - have jumped on the gluten-free bandwagon.
Elsewhere, GM-free is a message that is becoming more important, particularly in the politically charged atmosphere of the US. As the labelling war wages stateside, a GM-free message has become one that manufacturers can leverage to build consumer trust. Both Post Holdings and General Mills, for instance, have added GMO-free labelling to their mainstream cereal brands.
It does not end there - meat-free, dairy-free, nut-free, wheat-free, sugar-free. The list goes on.
Free-from is gradually moving out of the margins. Once the preserve of health food and specialty shops, it now demands a place in conventional supermarkets and convenience stores. However, much of the impetus for free-from production and innovation can be found with SMEs and up-and-coming firms that specialise in a particular area.
just-food is at this year's Free-From Expo in Brussels on 3/4 June to bring you updates of the latest free-from trends emerging. We will bring you news and views from the two day event, trend-spotting as your eyes and ears on the ground in this innovative sector.
Nestle and Lactalis' chilled desserts venture has rolled out a reduced-sugar variant of its Munch Bunch fromage frais range in the UK and Ireland. ...
Trace One and SGS Supply Chain Solutions have developed a social network platform they believe will improve product safety globally by enabling more effective real-time communication in the supply cha...
3D design company Lehrmitt Design Studios is offering designs using 3D printing technologies that, it says, can add an "artist's touch" to assembly line chocolate. ...
The owner of low-carb diet brand Atkins Nutritionals is reportedly looking for a buyer for the company. ...
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