Blog: Just how clever is Supervalu's nutrition iQ?
Dean Best | 14 January 2009
So Supervalu has become the latest food retailer to attempt to encourage US consumers to eat more healthily.
The nationwide grocer is to launch its own nutritional labelling scheme – dubbed nutrition iQ – throughout its store network in the next few weeks.
There's an obvious business rationale for the decision. Consumers Stateside are demanding healthier options more and more.
Supervalu's move will also add fuel to the food industry's claims that it is voluntarily doing what it can to tackle one of the biggest health problems in the US – obesity.
Supervalu's scheme, alongside similar initiatives from Delhaize's Hannaford and Food Lion stores (not forgetting the imminent launch of the Smart Choices Program, which has been backed by some of the biggest food manufacturers in the US) will, the industry hopes, dissuade Congress from regulating issuing regulatory measures.
Such moves should be welcomed – and have been by various industry stakeholders.
But, there is a danger that yet another labelling scheme will just further confuse consumers already bombarded with information on how to eat healthily.
The more labelling schemes are launched, the more the argument that the US government should fund research into developing one, nationwide labelling scheme becomes more compelling.
Today (23 December) is just-food's last day before closing for Christmas. We'll return, raring to go on Tuesday 3 January - but of course there's been plenty of top-notch content that has gone live in...
- Comment: Premier has more to ponder than Brexit
- Trump seen as negative for global food trade
- 2017: food policy hotspots in the UK, EU and US
- Analysis: B&G Foods balancing growth and decline
- Why near-term takeover of Mead Johnson unlikely
- Weetabix takeover talk gathers pace
- Unilever rebrands I Can't Believe It's Not Butter
- Boparan confirms interest in Fox's Biscuits
- Nestle mum on Mead Johnson takeover talk
- Update - Pladis not bidding for Weetabix