Blog: Dean BestJust how clever is Supervalu's nutrition iQ?

Dean Best | 14 January 2009

So Supervalu has become the latest food retailer to attempt to encourage US consumers to eat more healthily.

The nationwide grocer is to launch its own nutritional labelling scheme – dubbed nutrition iQ – throughout its store network in the next few weeks.

There's an obvious business rationale for the decision. Consumers Stateside are demanding healthier options more and more.

Supervalu's move will also add fuel to the food industry's claims that it is voluntarily doing what it can to tackle one of the biggest health problems in the US – obesity.

Supervalu's scheme, alongside similar initiatives from Delhaize's Hannaford and Food Lion stores (not forgetting the imminent launch of the Smart Choices Program, which has been backed by some of the biggest food manufacturers in the US) will, the industry hopes, dissuade Congress from regulating issuing regulatory measures.

Such moves should be welcomed – and have been by various industry stakeholders.

But, there is a danger that yet another labelling scheme will just further confuse consumers already bombarded with information on how to eat healthily.

The more labelling schemes are launched, the more the argument that the US government should fund research into developing one, nationwide labelling scheme becomes more compelling.


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?