Blog: Just how subservient is that chicken?

Catherine Sleep | 11 May 2004

By now we’ve all met the subservient chicken launched by Burger King, right? But is it for real? Do you think it's really taking orders? Or are there just a certain number of likely requests that are already videoed, and they just play that one on demand?

I asked a few fairly standard things like “Sit down” and “Wave at me” and it complied. However, it refused to either roll head over heels or switch the light off.

Don’t even know what I’m talking about? Check the link!

Guerrilla marketing in a chicken suit


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?