Blog: Katie Price's economic musings spark ASA Snickers probe
Sam Webb | 27 January 2012
Reality TV star Katie Price, her Tweets providing insight into complicated global economic issues and the Snickers chocolate bar, may land Mars in hot water with the UK advertising watchdog.
This weekend the celebrity baffled the Twittersphere with a series of posts such as "Chinese leaders now likely to loosen monetary policy to stimulate growth. Yay!!" and "OMG!! Eurozone debt problems can only be properly solved by true fiscal union!!! #comonguys". It was all revealed to be an admittedly pretty clever PR stunt after she posted a pic of herself with a Snickers bar and the tagline "You're not you when you're hungry".
Some Tweeters raised their eyebrows ("So the implication of that Snickers campaign is that eating them keeps Katie Price vacuous and inane?," said one) but now the Advertising Standards Agency (ASA) has stepped in after the grand total of two people took time from their undoubtedly busy schedules to formally complain.
The ASA is investigating whether it should have been stated in the 'teaser' tweets that they were marketing communications and whether the hashtag "#spon" in the final "reveal" tweet made it clear enough that that tweet was a marketing communication. I'm no expert, but the fact this was OBVIOUSLY A MARKETING CAMPAIGN is self-evident, hashtag or no.
A Mars spokesperson said: "We will look to co-operate fully with the ASA on this investigation."
Whether Mars face censure from the ASA or not, the fact is that the campaign has been given extensive coverage in the media and Mars PRs are probably watching developments with champagne in hand.
Amid significant pressure on profits from its Splenda sucralose business, UK-based food ingredients group Tate & Lyle has this morning (21 April) announced plans to try to "maximise returns"....
Four campaign groups in the US have urged the country's Food and Drug Administration to close a "loophole" in regulations on food additives and bring the rules - due to be finalised by August next yea...
The Cargill meat processing facility in Hazleton, Pa., has become the company's first certified landfill-free production site. ...
- Nomad's post-Iglo opportunities
- Focus: Can Arla jump-start UK flavoured milk?
- PepsiCo underlines the challenge on health
- Hershey's long-term confidence on China
- Comment: Nestle reacts to world of 3G and Buffett
- Tesco delists Rachel's Organic yoghurt range
- Hostess sale rumours hit headlines again
- Hershey cuts sales forecast on forex and China
- Bongrain investors approve name change
- Second US ice cream firm announces total recall