Blog: Katie Price's economic musings spark ASA Snickers probe
Sam Webb | 27 January 2012
Reality TV star Katie Price, her Tweets providing insight into complicated global economic issues and the Snickers chocolate bar, may land Mars in hot water with the UK advertising watchdog.
This weekend the celebrity baffled the Twittersphere with a series of posts such as "Chinese leaders now likely to loosen monetary policy to stimulate growth. Yay!!" and "OMG!! Eurozone debt problems can only be properly solved by true fiscal union!!! #comonguys". It was all revealed to be an admittedly pretty clever PR stunt after she posted a pic of herself with a Snickers bar and the tagline "You're not you when you're hungry".
Some Tweeters raised their eyebrows ("So the implication of that Snickers campaign is that eating them keeps Katie Price vacuous and inane?," said one) but now the Advertising Standards Agency (ASA) has stepped in after the grand total of two people took time from their undoubtedly busy schedules to formally complain.
The ASA is investigating whether it should have been stated in the 'teaser' tweets that they were marketing communications and whether the hashtag "#spon" in the final "reveal" tweet made it clear enough that that tweet was a marketing communication. I'm no expert, but the fact this was OBVIOUSLY A MARKETING CAMPAIGN is self-evident, hashtag or no.
A Mars spokesperson said: "We will look to co-operate fully with the ASA on this investigation."
Whether Mars face censure from the ASA or not, the fact is that the campaign has been given extensive coverage in the media and Mars PRs are probably watching developments with champagne in hand.
The US competition watchdog has shown its teeth and moved to block Sysco's takeover of fellow US foodservice distributor US Foods....
- Maspex: M&A opportunities in eastern Europe
- Why "simple" and "real" will be industry buzzwords
- Why US Dietary Guidelines report deserves praise
- Nestle's 2014 results: 10 Things to Learn
- The just-food interview: Bega Cheese CEO
- Gruma FY earnings surge as margins improve
- Kerry Group CEO expects more M&A in 2015
- Glanbia FY profits beat analyst forecasts
- UPDATE: Mondelez confirms Irish plant changes
- Danone's Stonyfield launches layered yoghurt