Blog: Katie Price's economic musings spark ASA Snickers probe

Sam Webb | 27 January 2012

Reality TV star Katie Price, her Tweets providing insight into complicated global economic issues and the Snickers chocolate bar, may land Mars in hot water with the UK advertising watchdog.

This weekend the celebrity baffled the Twittersphere with a series of posts such as "Chinese leaders now likely to loosen monetary policy to stimulate growth. Yay!!" and "OMG!! Eurozone debt problems can only be properly solved by true fiscal union!!! #comonguys". It was all revealed to be an admittedly pretty clever PR stunt after she posted a pic of herself with a Snickers bar and the tagline "You're not you when you're hungry".

Some Tweeters raised their eyebrows ("So the implication of that Snickers campaign is that eating them keeps Katie Price vacuous and inane?," said one) but now the Advertising Standards Agency (ASA) has stepped in after the grand total of two people took time from their undoubtedly busy schedules to formally complain.

The ASA is investigating whether it should have been stated in the 'teaser' tweets that they were marketing communications and whether the hashtag "#spon" in the final "reveal" tweet made it clear enough that that tweet was a marketing communication. I'm no expert, but the fact this was OBVIOUSLY A MARKETING CAMPAIGN is self-evident, hashtag or no.

A Mars spokesperson said: "We will look to co-operate fully with the ASA on this investigation."

Whether Mars face censure from the ASA or not, the fact is that the campaign has been given extensive coverage in the media and Mars PRs are probably watching developments with champagne in hand.

 


BLOG

just-food closed on Monday - but catch up on what you may have missed

A quick note to say we are closed on Monday (25 August) for a public holiday in England and Wales - but there's plenty for you to peruse on the site before we return on Tuesday....

BLOG

Sandwich maker looks to capitalise on Nestle's Hot Pockets switch

They say one man's trash is another man's treasure. In the US, Nestle is scrapping production of its Hot Pockets sandwiches at a plant in California plant, leaving 360 staff out in the cold. But a sma...

BLOG

Family Dollar dismisses Dollar General offer

The takeover battle for Family Dollar Stores has taken another twist, with the US retailer rejecting a takeover bid from rival Dollar General and in-the-spotlight CEO Howard Levine citing anti-trust c...

BLOG

Hain Celestial CEO characteristically jovial

Hain Celestial founder, president and CEO Irwin Simon is not one to maintain a stony face when discussing his company's performance. This morning's (20 August) conference call was no exception....

just-food homepage



Forgot your password?