Blog: Kellogg welcomes Pringles to the fold
Michelle Russell | 1 June 2012
The just-food blog appears to have transformed itself into the just-Kellogg blog this week as we bring you a third round of news on the cereal giant.
In what should be our final blog on Kellogg for this week, the US firm has confirmed the conclusion of its US$2.7bn acquisition of Pringles from Procter & Gamble in a move that will almost triple the size of its international snacks business.
First announced in February, the deal marks the latest stage in Kellogg's strategy to expand its global footprint in the snack market. Pringles will sit alongside brands such as Cheez-It and Keebler, and is now Kellogg's second largest brand after Special K by sales.
Speaking at CAGNY in February, Paul Norman, president of Kellogg's international operations, said the deal will be a "game-changer" for the company. In Europe in particular, the addition of Pringles will triple the size of Kellogg's snacks business.
The company has certainly been looking to overcome the difficulties that have hit the European division of late. In April, internal operating profit from the unit dropped almost 20% in the first quarter and Norman has taken control of Kellogg's business in Europe.
While UB certainly lacks Pringles' global presence, an acquisition of the United Biscuits snacks unit would certainly strengthen Kellogg's position in the UK and fit with the group's aim to become "a truly global cereal and snacks company".
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....
- Why personalisation will take-off in US food
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- US food next wave on display at Winter Fancy Food
- Column: Kraft Heinz, Unilever and sustainability
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Fonterra cuts earnings forecast