Blog: Kellogg's ambitious move for Pringles
Dean Best | 15 February 2012
In a deal that raised eyebrows, Kellogg has agreed to buy Pringles for US$2.7bn.
The US cereal giant believes Pringles will bolster its snacks business at home and abroad, adding to a stable of crackers and cereal bars in the US but also giving it access to the Asian snacks market and giving it more scale in Europe and Latin America. And investors seemed to approve of the deal, with Kellogg's shares up over 5%.
However, as we report today, challenges lie ahead for Kellogg both within its prospective new business and its core operations. Pringles' sales have suffered in some markets in recent months; in PepsiCo, the company will be up against a competitor with seven of the other top ten savoury snacks brands and one that is looking to bounce back from a bruising year; and the Frosties maker is operating in very challenging cereal markets on both sides of the Atlantic.
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....
As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...
- Interview: Mondelez eyes sweet success in China
- The benefits of engaging staff in sustainability
- How food companies involve staff in sustainability
- What next for Bernard Matthews? - comment
- Why Danone is withdrawing Dumex from Vietnam
- Fonterra says value-added strategy paying off
- Ireland unveils national plan to tackle obesity
- B&G Foods acquires ABF's US spice business
- Nestle close to finalising Garoto deal
- Gen Mills uses NPD, renovation to heat soup sales
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Global Food and Drinks Closures: Performance and Opportunities