Blog: Ketchup gets political

Catherine Sleep | 12 July 2004

Following on from Freedom Fries, politically minded Americans can now purchase W Ketchup as an alternative to market leader Heinz. Why’s that?

It is because Heinz Ketchup heiress Teresa Heinz-Kerry is married to John Kerry, the Democrat candidate for US presidency. The W in W Ketchup allegedly stands for Washington, as in first US president George. With a minimum order of four bottles, they’re presumably only targeting Republican voters who get through quite a lot of ketchup.

W Ketchup


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