Blog: Kraft buys Cadbury - but what do YOU think?
Dean Best | 2 February 2010
And so, with a 200-word formal statement, comes the end of Cadbury as an independent company.
The UK confectioner, owner of brands from Dairy Milk and Wispa chocolate to Halls candy and Trident gum, is now part of US food giant Kraft Foods.
In an announcement this evening (2 February), Kraft said investors representing over 71% of Cadbury's outstanding shares had accepted the bid.
"The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals," said Kraft chairman and CEO Irene Rosenfeld.
But what do you think? Eyes will now turn to what the mega-deal will mean for both businesses - and for the wider competitive landscape in confectionery.
How will Cadbury fare under Kraft's ownership? Will Cadbury transform the Kraft portfolio? What will be the impact on the rest of the confectionery sector? We're keen to hear your views.
We've put together a short questionnaire, which will only take a few minutes of your time. Once the responses have been compiled, I will send you the results.
The survey is live now, so please dive in and have your say.
We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
- General Mills on Q1, innovation, margins
- Interview: Mondelez's outlook for China
- What next for Bernard Matthews? - comment
- Interview: Mondelez eyes sweet success in China
- Aryzta FY results, outlook for 2017 - 6 takeaways
- ConAgra acquires Frontera Foods' "gourmet" brands
- Aryzta FY profits fall
- Nestle revamps foodservice arm
- Nestle close to finalising Garoto deal
- Nestle launches Nesquik Protein Plus for adults
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Fast Food Restaurants in the US - Industry Market Research Report