Blog: Dean BestKraft buys Cadbury - but what do YOU think?

Dean Best | 2 February 2010

And so, with a 200-word formal statement, comes the end of Cadbury as an independent company.

The UK confectioner, owner of brands from Dairy Milk and Wispa chocolate to Halls candy and Trident gum, is now part of US food giant Kraft Foods.

In an announcement this evening (2 February), Kraft said investors representing over 71% of Cadbury's outstanding shares had accepted the bid.

"The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals," said Kraft chairman and CEO Irene Rosenfeld.

But what do you think? Eyes will now turn to what the mega-deal will mean for both businesses - and for the wider competitive landscape in confectionery.

How will Cadbury fare under Kraft's ownership? Will Cadbury transform the Kraft portfolio? What will be the impact on the rest of the confectionery sector? We're keen to hear your views.

We've put together a short questionnaire, which will only take a few minutes of your time. Once the responses have been compiled, I will send you the results.  

The survey is live now, so please dive in and have your say.


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