Blog: Kraft deal sweetens Barry Callebaut shares
Dean Best | 9 September 2010
Today's (9 September) announcement that Barry Callebaut has signed a fresh agreement with Kraft Foods to supply the US food giant with cocoa and chocolate sent the Swiss firm's shares soaring.
And as we outline here, the agreement is a further sign of the strength of Barry Callebaut's business model. Barry Callebaut CEO Juergen Steinemann has long espoused the business benefits for the big chocolate brand-owners of outsourcing production to companies like the one he leads.
Looking at the near 6% rise in Barry Callebaut's share price today, the market has been reminded of the benefits outsourcing also has to the Swiss chocolate maker, which is by far the largest supplier in a sector where outsourcing seems set to continue, particularly given pressure on commodity costs.
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