Blog: Kraft management shake-up

Catherine Sleep | 14 September 2006

They say that a new broom sweeps clean, and it’s certainly proved to be the case at Kraft Foods. Newly installed CEO Irene Rosenfeld has wasted little time in implementing a management shuffle at the highest level. Some might even call it a cull, as a number of high-ranking executives will be leaving the company, including executive vice presidents Paula Sneed, Dave Johnson, Linda Hefner and Hugh Roberts.

A more thoughtful response would be to interpret Rosenfeld’s initiative as a strategy to line up the people she feels can best help her get the company in shape before the anticipated spin-off by majority shareholder Altria. At the very least she has demonstrated she can act quickly and decisively.

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