Blog: Kraft under the spotlight - again
Dean Best | 16 August 2007
Talk that Kraft Foods is looking to offload some of its businesses just won’t go away.
Last month, it was Kraft’s cheese business under the spotlight; now, it’s the US group’s cereals arm.
As you’d expect, Kraft has remained tight-lipped on the latest speculation.
However, the possible sale of Kraft’s cereals business – home to brands including Shredded Wheat – was first signalled on these pages a few weeks back when an analyst in the US said the company could offload businesses that lag behind their rivals in certain sectors.
What is certain is that all this speculation on Kraft’s future structure has come after activist investor Nelson Peltz bought a small stake in the company. Industry watchers have argued that Peltz’s investment could spark the disposal of some of its operations.
What’s more likely, however, is that rising raw material costs could prompt Kraft to sell off some of its operations to boost margins – leaving the company with a set of stronger businesses with which to drive value.
Kraft boss Irene Rosenfeld has been quoted as saying that there is a “perfect storm” in global dairy markets as milk prices rise.
Could a sale or two be the perfect way to shield the company from the fall-out?
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
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Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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