Blog: Dean BestLife's sweet for chocolate maker Callebaut

Dean Best | 10 January 2008

And so an upbeat start to the year at Swiss chocolate maker Barry Callebaut.

In the last two days, Callebaut has issued positive news on its prospects in Asia. The opening of a chocolate factory in China and the finalisation of a production and supply deal in Japan were not totally unexpected. Nonetheless, both speak volumes for Callebaut’s potential on the continent.

In China, Callebaut is betting on the fact that current low chocolate consumption will rise rapidly in the years ahead, as has been forecast.

Its deal in Japan is Callebaut’s latest outsourcing agreement, following on from similar moves with industry giants Cadbury, Hershey and Nestlé last year.

As one analyst noted today: “Barry Callebaut has positioned itself ahead of its competitors, not only in faster-growing geographies but also in the specialism per se of the production of tailor-made, industrial and foodservice chocolate.

“In a very real sense, it has no competitors and the world is its oyster (or praline).”


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